Thin Line

"Working at a distance has become totally seamless, as if the Reluctant Hero creative team is sitting in the next office.."

Piet van de Laak - Creative Director Hilt World Wide

Reluctant Hero Design
Our Design Philosophy

We ensure that your product and brand values are perfect matched with good design to create a positive reaction with our target audience.


Our Working Philosophy

No matter if we’re designing a single logo or an entire marketing campaign we work through each of the steps below to ensure we develop the best possible result.

Audit
Where do we want to go and what do we want to achieve?
We review your current position and your target audience. Research the competitors and benchmark companies in your sector. We establish your companies tone and brand parameters.
Research
Where are we now?
From the insight we've gained in the audit phase we determine the options we have to moving your brand forward and the mechanisms through which we can reach your audience.
Apply
What course of action should we undertake?
During this phase we use our internal creative team to create challenging and relevant design solutions that work across the selected media.
Deliver
Apply the learning to develop a good design that delivers?
The final phases sees the implementation of the final design creative. We create asset stores to ensure that enable smooth communication of ideas. We test and monitor the effectiveness of the creative throughout the delivery phase.