
Assignment: Illustration
Dazed and Confused is a leading light among Britain's hip, forward-thinking style magazines. Reluctant Hero is one of the Dazed contributors. We work closely with the editorial and design staff to deliver an eclectic range of editorial illustrations across a dizzying array of subjects.

Dazed and Confused is a leading light among Britain's hip, forward-thinking style magazines. Reluctant Hero is one of the Dazed contributors. We work closely with the editorial and design staff to deliver an eclectic range of editorial illustrations across a dizzying array of subjects.

Richard Fenwick asked us to design and illustrate 6 short “User guide” movies for MTV/Qoob. Each film used a different illustration style, technique and eventually animation style.
We collaborated extremely closely with the director and the animators on each of the shorts, helping to make each of them a vital and attention-grabbing standalone entity.
Click below to view animations (popup).
1. Nuclear Attack
Nice asked Reluctant Hero to fully re-brand their series of club nights, which run monthly across the UK. To reflect the nights unpredictable clientele and eclectic music played, we came up with a series of double entendres and accompanying illustrations, always using the phrase, "Be Nice..."
The illustrations were used monthly across collectable flyers, posters, and club visuals, attracting new customers and making it the city’s most popular night.

Decal, screen print and stencil based artwork for exhibitions country wide, including at Dazed & Confused gallery London.