Reluctant Hero - Design / Illustration / Print / Branding

Pasqualino’s

R.Hero — Fri, 21 Oct 2011 10:10:03 +0000

Back at the start of 2011, we were approached by the De Giorgi family (Gusto UK) to work with them on a huge new venture located on the Grade 1 listed site of the Theatre Royal.

Working alongside Xsite Architecture and Signtrade, we started the project with a branding process, overseeing all signage, and finally the design and installation of the interior artwork. We also handled all of their print work, stationary and range of menus.

The walls and huge ceiling of Pasqualino’s are layered up with vintage Italian posters, food packaging and ephemera all reworked and redrawn with the Pasqualino’s branding. Called on for our signature style, we have helped Gusto UK realise their vision of a truly unique contemporary venue, and a first for Newcastle’s city centre.

Make sure you get down for some Salumi and the finest selection of beverages you are likely to find!

Pasqualinos, 100 Grey Street, NE1 6BR.

Lost in Translation

R.Hero — Wed, 12 Oct 2011 12:27:59 +0000

We’ve certainly been lucky this year, building closer relationships with some of our overseas clients, namely Graniph, Japan, who back in September invited us over to hold an exhibition of Reluctant Hero graphics, in their Harajuku store, Tokyo.

Having delivered seasonal graphics to Graniph for quite a while now, we were honoured that they wanted a showcase of our work in the gallery. Massive thanks to everybody at Graniph for the invite and the hospitality!

Pasqualino’s!

R.Hero — Tue, 11 Oct 2011 15:13:42 +0000

Back at the start of 2011, we were approached by the De Giorgi family (Gusto UK) to work with them on a huge new venture located on the Grade 1 listed site of the Theatre Royal. We worked with them from the ground up, on contemporary Italian Bar-Restaurant PASQUALINO’S, and coffee shop 9-BAR COFFEE.

Working alongside Xsite Architecture and Signtrade, we started the project with a branding process, overseeing all signage, and finally the design and installation of the interior artwork.

Make sure you get down for some Salumi and the finest selection of beverages you are likely to find!

Pasqualinos, 100 Grey Street, NE1 6BR.

BALTIC

R.Hero — Tue, 11 Oct 2011 14:48:41 +0000

Newcastle Gateshead’s BALTIC Centre for Contemporary Art recently took delivery of a whole load of t-shirts from R.Hero.

The shop at the BALTIC stocks all sorts of wonderful products, and we’re proud to have our specially designed
t-shirt added to that inventory!

More info on the BALTIC shop here.

Electrik Sheep for Topshop

R.Hero — Tue, 11 Oct 2011 11:03:01 +0000

Over the Summer months you may have noticed our in-house brand Electrik Sheep, in Topshop Newcastle. They paid us a visit back in 2010, and included us in this Best of Newcastle guide, before asking us to be part of their flagship store in July ’11.

You’ll find familiar designs amongst a good selection of exclusives, so pop down to the Upper Mall, Eldon Square Newcastle to check it out!

Worldwide Recognition

R.Hero — Wed, 22 Jun 2011 18:44:30 +0000

We’re no strangers to working with clients all over the world, and some of our strongest bonds are held on the furthest corners of the globe. One of our long term relationships is 2K By Gingham, based in Japan and Southern California.

They’ve just shown their love for the UK by giving us ‘Tee of the Day’ with our ‘Fools Paradise‘ tee, in both mens & womens.

Thanks guys! Much appreciated.

http://j.mp/mph6mx

Daylight & Vinyl

admin — Sat, 28 May 2011 14:02:11 +0000

There are many changes afoot at 22 Pink Lane as we speak, slowly but surely we’re mixing up our studio / store / gallery units and moving Reluctant Hero upstairs. Yes, that finally means daylight, and a clear presence on our melting pot home Pink Lane.

There’s a lot to be done but here’s a start :

Gap + Keds

R.Hero — Sun, 06 Feb 2011 15:41:52 +0000

For a concept store on Fifth Ave, New York, showcasing Gap clothing and Keds sneakers, we were asked to further develop our Keds showroom walls and concept as a backdrop for the product.

Rags Co

R.Hero — Sun, 06 Feb 2011 15:22:23 +0000

Working with The Hilt, Amsterdam, we were asked to create on-garment graphics that we’d happily wear ourselves. Six successful years later we’re still doing just that, providing season after season of bespoke, hand crafted designs.

Seasonal on-garment graphics

Showroom design

On-garment graphics and promotional materials

Ride Snowboards

R.Hero — Sat, 05 Feb 2011 14:18:25 +0000

Back in 2009 we were asked to work on a series of snowboards for a brand we’re all fond of in the winter sports world, Ride Snowboards. It’s always an honour to work on a project where the subject matter is already a passion, so this was amazing opportunity for us.

Below are the initial comps, and the final production board, the Ride Machete 2010/11.

The board is now available, from Ride here, or your nearest retailer!