Reluctant Hero - Design / Illustration / Print / Branding

New York!

R.Hero — Mon, 12 Jul 2010 14:44:15 +0000

Our Selected Work section is updated, with our latest wall installations at a new concept store, showcasing Gap + Keds products, Fifth Avenue, New York. Our designs flank the entrance, and provide a backdrop for the product in-store.

See more here.

Gap + Keds

R.Hero — Mon, 12 Jul 2010 14:41:52 +0000

For a concept store on Fifth Ave, New York, showcasing Gap clothing and Keds sneakers, we were asked to further develop our Keds showroom walls and concept as a backdrop for the product.

Keds

R.Hero — Mon, 12 Jul 2010 13:23:09 +0000

In May 2010, we worked on a very unique project, designing and planning the interior walls of the Keds showroom, uptown New York. We flew out for a week to install the designs in the showroom, providing the perfect backdrop to a refreshing new showroom for the brand.

Playing on the heritage of the brand, we used a series of adverts and posters dating back to 1916, mixed with images from the modern day Keds campaigns.

Keds

R.Hero — Mon, 07 Jun 2010 12:34:04 +0000

We’ve just returned from an amazing trip to New York, where we’ve been working on a showroom installation for sneaker giant Keds.

We were asked to plan and design 4 large walls inside the showroom, which were torn and layered up to give the walls a much more tactile finish than traditional wallpaper. More pictures of each wall coming soon…

Wirz Herbs

R.Hero — Mon, 19 Apr 2010 15:18:21 +0000

We’ve just finished a complete branding project, and full website design, for Wirz Herbs.

Read about the company here, and keep your eyes peeled for their product when it launches, we’re also dealing with all of the packaging solutions.

Only NY

R.Hero — Wed, 07 Apr 2010 08:37:50 +0000

One of the latest additions to our store, Electrik Sheep, is the Independant Only NY Inc. based in Manhattan. Being on the same wavelength as these guys, we’re proud to be stocking their products, and the Newcastle crowd seem to be into it too, check out more over at their blog here (the rest is worth a read too).

Chukka Clothing

R.Hero — Fri, 26 Mar 2010 11:20:38 +0000

We recently worked on these embroidered badges for clothing brand Chukka, used across a range of Mens and Womens polo shirts, you can see more over at Chukka Clothing.

The Drum!

R.Hero — Fri, 19 Mar 2010 15:06:29 +0000

“Every fortnight The Drum magazine gathers the latest industry news, views and analysis and distills it into a single, easy-to-read informative package. Not only does it aim to inform, it aims to entertain too. And it shows creative work and ideas in a way that does them justice – something the small screen doesn’t always do”.

This issue of The Drum features a lovely article on our studio and store / gallery, check it out at thedrum.co.uk, or in print form at your nearest magazine store !

Please please please…

R.Hero — Fri, 19 Mar 2010 11:47:32 +0000

Another sample of one of our new designs from Graniph, Japan, just landed. This time a classic collegiate inspired design with a twist…

DC x SIXPACK PMKFA Launch

R.Hero — Wed, 10 Mar 2010 11:18:51 +0000

Starting off our 2010 calendar with a bang, we held an event at Electrik Sheep on Friday night, launching an exclusive clothing range from French brand SIXPACK collaborating with shoe giants DC. We also took the opportunity to preview the artists we’ve got lined up for the gallery in 2010. Great night had by all, and as always we didn’t hold back at the afterparty, with help from our friends onE20.

Photography by Richard Kenworthy, lots more photos at the Electrik Sheep Flickr.