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	<title>Reluctant Hero - Design / Illustration / Print / Branding</title>
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	<link>http://www.reluctanthero.co.uk</link>
	<description>Reluctant Hero - Design / Illustration / Print / Branding</description>
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		<title>DC x SIXPACK PMKFA Launch</title>
		<link>http://www.reluctanthero.co.uk/376</link>
		<comments>http://www.reluctanthero.co.uk/376#comments</comments>
		<pubDate>Wed, 10 Mar 2010 11:18:51 +0000</pubDate>
		<dc:creator>R.Hero</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.reluctanthero.co.uk/?p=376</guid>
		<description><![CDATA[Starting off our 2010 calendar with a bang, we held an event at Electrik Sheep on Friday night, launching an exclusive clothing range from French brand SIXPACK collaborating with shoe giants DC. We also took the opportunity to preview the artists we&#8217;ve got lined up for the gallery in 2010. Great night had by all, [...]]]></description>
			<content:encoded><![CDATA[<p>Starting off our 2010 calendar with a bang, we held an event at Electrik Sheep on Friday night, launching an exclusive clothing range from French brand SIXPACK collaborating with shoe giants DC. We also took the opportunity to preview the artists we&#8217;ve got lined up for the gallery in 2010. Great night had by all, and as always we didn&#8217;t hold back at the afterparty, with help from our friends <a href="http://soundcloud.com/one20">onE20</a>.</p>
<p>Photography by Richard Kenworthy, lots more photos at the <a href="http://www.flickr.com/photos/electrik_sheep/sets/72157623591314930/" target="_blank">Electrik Sheep Flickr</a>.</p>
<p><a href="http://www.flickr.com/photos/electrik_sheep/sets/72157623591314930/" target="_blank"><img class="alignnone size-full wp-image-377" title="Untitled-2" src="http://www.reluctanthero.co.uk/wp-content/uploads/2010/03/Untitled-2.jpg" alt="" width="620" height="401" /></a></p>
<p><a href="http://www.flickr.com/photos/electrik_sheep/sets/72157623591314930/" target="_blank"><img class="alignnone size-full wp-image-378" title="4421514769_2fdc174523_b" src="http://www.reluctanthero.co.uk/wp-content/uploads/2010/03/4421514769_2fdc174523_b.jpeg" alt="" width="620" height="388" /></a></p>
<p><a href="http://www.flickr.com/photos/electrik_sheep/sets/72157623591314930/" target="_blank"><img class="alignnone size-full wp-image-379" title="4421513527_f4b20a4f67_b" src="http://www.reluctanthero.co.uk/wp-content/uploads/2010/03/4421513527_f4b20a4f67_b.jpeg" alt="" width="620" height="414" /></a></p>
<p><a href="http://www.flickr.com/photos/electrik_sheep/sets/72157623591314930/" target="_blank"><img class="alignnone size-full wp-image-380" title="4422288758_257869d1f1_b" src="http://www.reluctanthero.co.uk/wp-content/uploads/2010/03/4422288758_257869d1f1_b.jpeg" alt="" width="620" height="409" /></a></p>
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		</item>
		<item>
		<title>Computer Arts Projects</title>
		<link>http://www.reluctanthero.co.uk/371</link>
		<comments>http://www.reluctanthero.co.uk/371#comments</comments>
		<pubDate>Tue, 02 Mar 2010 11:02:13 +0000</pubDate>
		<dc:creator>R.Hero</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.reluctanthero.co.uk/?p=371</guid>
		<description><![CDATA[The kind folk over at Computer Arts Projects have featured Reluctant Hero / Electrik Sheep in issue 134 &#8211; starting your own design studio. The magazine is chock full of invaluable information, articles, tips from professionals and more. Pick it up now at your local magazine store.


]]></description>
			<content:encoded><![CDATA[<p>The kind folk over at <a href="http://www.computerarts.co.uk" target="_blank">Computer Arts Projects</a> have featured Reluctant Hero / Electrik Sheep in issue 134 &#8211; starting your own design studio. The magazine is chock full of invaluable information, articles, tips from professionals and more. Pick it up now at your local magazine store.</p>
<p><img class="alignnone size-full wp-image-372" title="cap1" src="http://www.reluctanthero.co.uk/wp-content/uploads/2010/03/cap1.jpg" alt="" width="620" height="465" /></p>
<p><img class="alignnone size-full wp-image-373" title="cap2" src="http://www.reluctanthero.co.uk/wp-content/uploads/2010/03/cap2.jpg" alt="" width="620" height="465" /></p>
]]></content:encoded>
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		<item>
		<title>Topshop Inside-Out</title>
		<link>http://www.reluctanthero.co.uk/366</link>
		<comments>http://www.reluctanthero.co.uk/366#comments</comments>
		<pubDate>Thu, 18 Feb 2010 18:38:32 +0000</pubDate>
		<dc:creator>R.Hero</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.reluctanthero.co.uk/?p=366</guid>
		<description><![CDATA[Our showcase store, Electrik Sheep, has just been featured in a great article on the Inside-Out blog by the people at Topshop.
It&#8217;s a feature on the 10 best places to visit in Newcastle, and we&#8217;re sitting up there with some other little gems, so check it out here !

]]></description>
			<content:encoded><![CDATA[<p>Our showcase store, Electrik Sheep, has just been featured in a great article on the Inside-Out blog by the people at Topshop.</p>
<p>It&#8217;s a feature on the 10 best places to visit in Newcastle, and we&#8217;re sitting up there with some other little gems, so <a href="http://insideout.topshop.com/blog/2010/02/our-new-castle-in-newcastle.html" target="_blank">check it out here !</a></p>
<p><img class="alignnone size-full wp-image-367" title="topshop" src="http://www.reluctanthero.co.uk/wp-content/uploads/2010/02/topshop.jpg" alt="" width="620" height="1027" /></p>
]]></content:encoded>
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		<item>
		<title>Bespoke</title>
		<link>http://www.reluctanthero.co.uk/347</link>
		<comments>http://www.reluctanthero.co.uk/347#comments</comments>
		<pubDate>Thu, 28 Jan 2010 12:30:25 +0000</pubDate>
		<dc:creator>R.Hero</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.reluctanthero.co.uk/?p=347</guid>
		<description><![CDATA[Since we can&#8217;t show any of the projects / seasons we&#8217;ve just completed, here&#8217;s an insight into our process. 95% of our graphics start with a sketch, and are all hand painted / inked for authenticity. No Photoshop brushes here!






]]></description>
			<content:encoded><![CDATA[<p>Since we can&#8217;t show any of the projects / seasons we&#8217;ve just completed, here&#8217;s an insight into our process. 95% of our graphics start with a sketch, and are all hand painted / inked for authenticity. No Photoshop brushes here!</p>
<p><img class="alignnone size-full wp-image-348" title="sketch1" src="http://www.reluctanthero.co.uk/wp-content/uploads/2010/01/sketch1.jpg" alt="Reluctant Hero Sketch 1" width="620" height="421" /></p>
<p><img class="alignnone size-full wp-image-349" title="sketch2" src="http://www.reluctanthero.co.uk/wp-content/uploads/2010/01/sketch2.jpg" alt="Reluctant Hero Sketch 2" width="620" height="465" /></p>
<p><span id="more-347"></span></p>
<p><img class="size-full wp-image-350 alignnone" title="sketch3" src="http://www.reluctanthero.co.uk/wp-content/uploads/2010/01/sketch3.jpg" alt="Reluctant Hero Sketch 3" width="620" height="465" /></p>
<p><img class="alignnone size-full wp-image-351" title="sketch4" src="http://www.reluctanthero.co.uk/wp-content/uploads/2010/01/sketch4.jpg" alt="Reluctant Hero Sketch 4" width="620" height="465" /></p>
<p><img class="alignnone size-full wp-image-352" title="sketch5" src="http://www.reluctanthero.co.uk/wp-content/uploads/2010/01/sketch5.jpg" alt="Reluctant Hero Sketch 5" width="620" height="465" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reluctant Hero V2!</title>
		<link>http://www.reluctanthero.co.uk/343</link>
		<comments>http://www.reluctanthero.co.uk/343#comments</comments>
		<pubDate>Sat, 09 Jan 2010 11:30:09 +0000</pubDate>
		<dc:creator>R.Hero</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.reluctanthero.co.uk/?p=343</guid>
		<description><![CDATA[So we&#8217;ve finally got our new site live. This page will be a blog of any news / projects / interesting trips, anything we&#8217;ve been upto basically, an insight into Reluctant Hero.
The selected work section will have work added regularly, and you can keep up with it all by subscribing to the RSS feed, or [...]]]></description>
			<content:encoded><![CDATA[<p>So we&#8217;ve finally got our new site live. This page will be a blog of any news / projects / interesting trips, anything we&#8217;ve been upto basically, an insight into Reluctant Hero.</p>
<p>The selected work section will have work added regularly, and you can keep up with it all by subscribing to the <a href="http://www.reluctanthero.co.uk/feed">RSS feed</a>, or why not follow us on <a href="http://twitter.com/rhero22" target="_blank">Twitter</a>?</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Graniph Japan</title>
		<link>http://www.reluctanthero.co.uk/341</link>
		<comments>http://www.reluctanthero.co.uk/341#comments</comments>
		<pubDate>Sat, 09 Jan 2010 00:24:03 +0000</pubDate>
		<dc:creator>R.Hero</dc:creator>
				<category><![CDATA[Selected Work]]></category>

		<guid isPermaLink="false">http://www.reluctanthero.co.uk/V2/?p=341</guid>
		<description><![CDATA[Graniph is a unique clothing company based in Japan, specialising in printing graphic T-Shirts designed by various graphic designers and illustrators. They have stores around the world and a massive online following, with an extensive range of collaborators and exclusive releases.
Every season we provide them with a selection of graphics which are regular best sellers [...]]]></description>
			<content:encoded><![CDATA[<p>Graniph is a unique clothing company based in Japan, specialising in printing graphic T-Shirts designed by various graphic designers and illustrators. They have stores around the world and a massive online following, with an extensive range of collaborators and exclusive releases.</p>
<p>Every season we provide them with a selection of graphics which are regular best sellers instore and online.</p>
<p><img class="alignnone size-full wp-image-259" title="revolt-dog" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2010/01/revolt-dog.jpg" alt="" width="620" height="765" /></p>
<p><img class="alignnone size-full wp-image-266" title="graniph1" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2010/01/graniph11.jpg" alt="Graniph Japan" width="620" height="396" /></p>
<p><img class="alignnone size-full wp-image-262" title="godspeed" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2010/01/godspeed.jpg" alt="" width="620" height="440" /></p>
<p><img class="alignnone size-full wp-image-260" title="hero" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2010/01/hero.jpg" alt="Graniph Japan" width="620" height="412" /></p>
<p><img class="alignnone size-full wp-image-267" title="graniph3" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2010/01/graniph31.jpg" alt="Graniph Japan" width="620" height="398" /></p>
<p><img class="alignnone size-full wp-image-261" title="wars-hero" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2010/01/wars-hero.jpg" alt="" width="620" height="768" /></p>
<p><img class="alignnone size-full wp-image-258" title="love-walking" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2010/01/love-walking.jpg" alt="" width="620" height="715" /></p>
<p><img class="alignnone size-full wp-image-268" title="graniph5" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2010/01/graniph51.jpg" alt="" width="620" height="395" /></p>
<p><img class="alignnone size-full wp-image-257" title="logoneon" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2010/01/logoneon.jpg" alt="" width="620" height="765" /></p>
<p><img class="alignnone size-full wp-image-256" title="logo-mix" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2010/01/logo-mix.jpg" alt="" width="620" height="750" /></p>
<p><img class="alignnone size-full wp-image-255" title="skin-and-bones" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2010/01/skin-and-bones.jpg" alt="Graniph Japan" width="620" height="765" /></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Hilfiger Denim</title>
		<link>http://www.reluctanthero.co.uk/339</link>
		<comments>http://www.reluctanthero.co.uk/339#comments</comments>
		<pubDate>Sat, 09 Jan 2010 00:23:49 +0000</pubDate>
		<dc:creator>R.Hero</dc:creator>
				<category><![CDATA[Selected Work]]></category>

		<guid isPermaLink="false">http://www.reluctanthero.co.uk/V2/?p=339</guid>
		<description><![CDATA[We helped develop a unique handwriting for Hilfiger Denim. Over the past 8 seasons we’ve implemented it throughout all their divisions.






]]></description>
			<content:encoded><![CDATA[<p>We helped develop a unique handwriting for Hilfiger Denim. Over the past 8 seasons we’ve implemented it throughout all their divisions.</p>
<p><img class="alignnone size-full wp-image-217" title="wmns-untamed-rythm-close" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2010/01/wmns-untamed-rythm-close.jpg" alt="" width="620" height="396" /></p>
<p><img class="alignnone size-full wp-image-211" title="mens-h-openlate" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2010/01/mens-h-openlate.jpg" alt="" width="620" height="440" /></p>
<p><img class="alignnone size-full wp-image-212" title="mens-wings" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2010/01/mens-wings.jpg" alt="" width="620" height="854" /></p>
<p><img class="alignnone size-full wp-image-218" title="wmns-heart-denim-close" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2010/01/wmns-heart-denim-close.jpg" alt="" width="620" height="396" /></p>
<p><img class="alignnone size-full wp-image-209" title="mens-authentic-borntorock" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2010/01/mens-authentic-borntorock.jpg" alt="" width="620" height="455" /></p>
<p><img class="alignnone size-full wp-image-210" title="mens-finest" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2010/01/mens-finest.jpg" alt="" width="620" height="909" /></p>
]]></content:encoded>
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		<item>
		<title>Me My Head</title>
		<link>http://www.reluctanthero.co.uk/338</link>
		<comments>http://www.reluctanthero.co.uk/338#comments</comments>
		<pubDate>Sat, 09 Jan 2010 00:23:25 +0000</pubDate>
		<dc:creator>R.Hero</dc:creator>
				<category><![CDATA[Selected Work]]></category>

		<guid isPermaLink="false">http://www.reluctanthero.co.uk/V2/338</guid>
		<description><![CDATA[



]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-49" title="mmh-000" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2009/12/mmh-000.jpg" alt="mmh-000" width="620" height="620" /></p>
<p><img class="alignnone size-full wp-image-50" title="mmh-001" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2009/12/mmh-001.jpg" alt="mmh-001" width="620" height="389" /></p>
<p><img class="alignnone size-full wp-image-51" title="mmh-002" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2009/12/mmh-002.jpg" alt="mmh-002" width="620" height="382" /></p>
<p><img class="alignnone size-full wp-image-52" title="mmh-003" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2009/12/mmh-003.jpg" alt="mmh-003" width="620" height="346" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>R.Hero Newcastle Tees</title>
		<link>http://www.reluctanthero.co.uk/336</link>
		<comments>http://www.reluctanthero.co.uk/336#comments</comments>
		<pubDate>Sat, 09 Jan 2010 00:23:07 +0000</pubDate>
		<dc:creator>R.Hero</dc:creator>
				<category><![CDATA[Selected Work]]></category>

		<guid isPermaLink="false">http://www.reluctanthero.co.uk/V2/?p=336</guid>
		<description><![CDATA[R.Hero is our own local tee-shirt line, that helps us brand the city. Each tee celebrates a facet of Newcastle life, the skyline or the people. They are worn with pride by thousands of Geordies across the globe.




We recently expanded the range to include kids tees, in more vibrant colours, which have been hugely popular [...]]]></description>
			<content:encoded><![CDATA[<p>R.Hero is our own local tee-shirt line, that helps us brand the city. Each tee celebrates a facet of Newcastle life, the skyline or the people. They are worn with pride by thousands of Geordies across the globe.</p>
<p><img class="alignnone size-full wp-image-201" title="mykindtown" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2010/01/mykindtown.jpg" alt="" width="620" height="880" /></p>
<p><img class="alignnone size-full wp-image-199" title="heart-ibridge" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2010/01/heart-ibridge.jpg" alt="" width="620" height="440" /></p>
<p><img class="alignnone size-full wp-image-202" title="ncl-logos" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2010/01/ncl-logos.jpg" alt="" width="620" height="540" /></p>
<p><img class="alignnone size-full wp-image-200" title="ibridge-almost" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2010/01/ibridge-almost.jpg" alt="" width="620" height="441" /></p>
<p>We recently expanded the range to include kids tees, in more vibrant colours, which have been hugely popular with proud parents across the city!</p>
<p><img class="alignnone size-full wp-image-220" title="KIDS FLYER.actual" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2010/01/kidsflyer-1.jpg" alt="" width="620" height="434" /></p>
<p><img class="alignnone size-full wp-image-221" title="kidsflyer-2" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2010/01/kidsflyer-2.jpg" alt="" width="620" height="459" /></p>
<p>You can see the whole range of Newcastle City tees over at our store, <a href="http://www.electriksheep.co.uk" target="_blank">Electrik Sheep</a>.</p>
]]></content:encoded>
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		<title>Shop @ Lazarides</title>
		<link>http://www.reluctanthero.co.uk/334</link>
		<comments>http://www.reluctanthero.co.uk/334#comments</comments>
		<pubDate>Sat, 09 Jan 2010 00:22:45 +0000</pubDate>
		<dc:creator>R.Hero</dc:creator>
				<category><![CDATA[Selected Work]]></category>

		<guid isPermaLink="false">http://www.reluctanthero.co.uk/V2/?p=334</guid>
		<description><![CDATA[




]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-68" title="Picture 11" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2009/12/Picture-11.png" alt="Picture 11" width="620" height="495" /></p>
<p><img class="alignnone size-full wp-image-69" title="Picture 10" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2009/12/Picture-10.png" alt="Picture 10" width="620" height="495" /></p>
<p><img class="alignnone size-full wp-image-70" title="Picture 13" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2009/12/Picture-13.png" alt="Picture 13" width="620" height="495" /></p>
<p><img class="alignnone size-full wp-image-71" title="Picture 12" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2009/12/Picture-12.png" alt="Picture 12" width="620" height="495" /></p>
<p><a href="http://www.shopatlazarides.com"><img class="alignnone size-full wp-image-72" title="laz-mailer" src="http://www.reluctanthero.co.uk/V2/wp-content/uploads/2009/12/laz-mailer.jpg" alt="laz-mailer" width="620" height="473" /></a></p>
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