Assignment: On-garment graphics

Hilfiger Denim brought asked Reluctant Hero to elevate their on-garment branding and to help reinforce their position as the quintessential denim brand. Along with the actual design of the mens and womens graphics, each season we suggest techniques and applications that help bring the garments and the brand to life.

We’ve now been working successfully with the Hilfiger Denim team for the past 8 seasons.

Hilfiger Denim brought asked Reluctant Hero to elevate their on-garment branding and to help reinforce their position as the quintessential denim brand. Along with the actual design of the mens and womens graphics, each season we suggest techniques and applications that help bring the garments and the brand to life.

We’ve now been working successfully with the Hilfiger Denim team for the past 8 seasons.

"Reluctant Hero has been responsible for all our on-garment design for the past 5 years. Exceptional attention to detail and bang-on trend designs have helped us gain huge market share in every country we operate in."

Piet van de Laak - Creative Director Hilt World Wide

Calvin Klein asked Reluctant Hero to bring some of the brand’s US equity over to the European marketplace and develop their branding, labelling and on-garment graphics to help differentiate them from their competition.

Our designs helped solidify Calvin Klein’s position as a leader in the European fashion marketplace.

We’ve been working with the global clothing company Mavi Jeans since 2002, developing branding and packaging for all their clothing lines. Each season we help develop ideas and graphics that truly differentiate them from the competition and reinforce their special ‘Maviterranian’ attitude.

We are a primary partner in their expansion into the highly competitive US marketplace.

Reluctant Hero was approached by art collaborators Graniph to be part of their roster of artists. We design an exclusive collection under the Prefab brand specifically for their Japan based stores.

"High quality, humour and the strength of design made the graniph customers storm the stores for every single Reluctant Hero T-shirt release all over Japan."

Melanie Fandt - Graniph Stores Japan

Barbour asked us to help improve their graphic offering and make their product more appealing to a younger market. Along with branding the garments they also asked us to revitalise all their labelling. We also suggested several new ideas to carry the new labelling ideas throughout their in-store messaging.

For five years, we have been retained by The Hilt to work on its four market-leading brands: Rags, Rags for Girls, Eager Beaver boys and Eager Beaver girls. We work on all facets of the business, offering trend prediction and developing hundreds of on-garment designs for their brands every season. We also design their in-store and trade promotions.

Since we began working together, The Hilt has increased its brand equity and market-share across every major European market.

Working alongside the Tommy Hilfiger accessories team, we developed a series of signature patterns inspired by Frank Lloyd Wright.

The prints were so successful, they are being used across a wide range of Tommy accessories products.