Reluctant Hero - Design / Illustration / Print / Branding » Selected Work

Gap + Keds

R.Hero — Mon, 12 Jul 2010 14:41:52 +0000

For a concept store on Fifth Ave, New York, showcasing Gap clothing and Keds sneakers, we were asked to further develop our Keds showroom walls and concept as a backdrop for the product.

Keds

R.Hero — Mon, 12 Jul 2010 13:23:09 +0000

In May 2010, we worked on a very unique project, designing and planning the interior walls of the Keds showroom, uptown New York. We flew out for a week to install the designs in the showroom, providing the perfect backdrop to a refreshing new showroom for the brand.

Playing on the heritage of the brand, we used a series of adverts and posters dating back to 1916, mixed with images from the modern day Keds campaigns.

Graniph Japan

R.Hero — Sat, 09 Jan 2010 00:24:03 +0000

Graniph is a unique clothing company based in Japan, specialising in printing graphic T-Shirts designed by various graphic designers and illustrators. They have stores around the world and a massive online following, with an extensive range of collaborators and exclusive releases.

Every season we provide them with a selection of graphics which are regular best sellers instore and online.

Hilfiger Denim

R.Hero — Sat, 09 Jan 2010 00:23:49 +0000

We helped develop a unique handwriting for Hilfiger Denim. Over the past 8 seasons we’ve implemented it throughout all their divisions.

Me My Head

R.Hero — Sat, 09 Jan 2010 00:23:25 +0000

R.Hero Newcastle Tees

R.Hero — Sat, 09 Jan 2010 00:23:07 +0000

R.Hero is our own local tee-shirt line, that helps us brand the city. Each tee celebrates a facet of Newcastle life, the skyline or the people. They are worn with pride by thousands of Geordies across the globe.

We recently expanded the range to include kids tees, in more vibrant colours, which have been hugely popular with proud parents across the city!

You can see the whole range of Newcastle City tees over at our store, Electrik Sheep.

Shop @ Lazarides

R.Hero — Sat, 09 Jan 2010 00:22:45 +0000

Rags Co

R.Hero — Sat, 09 Jan 2010 00:22:23 +0000

Working with The Hilt, Amsterdam, we were asked to create on-garment graphics that we’d happily wear ourselves. Six successful years later we’re still doing just that, providing season after season of bespoke, hand crafted designs.

Nice

R.Hero — Sat, 09 Jan 2010 00:22:07 +0000

Eager Beaver

R.Hero — Sat, 09 Jan 2010 00:21:45 +0000