Reluctant Hero – Design / Illustration / Print / Branding

Our Selected Work section is updated, with our latest wall installations at a new concept store, showcasing Gap + Keds products, Fifth Avenue, New York. Our designs flank the entrance, and provide a backdrop for the product in-store.

See more here.

We’ve just returned from an amazing trip to New York, where we’ve been working on a showroom installation for sneaker giant Keds.

We were asked to plan and design 4 large walls inside the showroom, which were torn and layered up to give the walls a much more tactile finish than traditional wallpaper. More pictures of each wall coming soon…

We’ve just finished a complete branding project, and full website design, for Wirz Herbs.

Read about the company here, and keep your eyes peeled for their product when it launches, we’re also dealing with all of the packaging solutions.

One of the latest additions to our store, Electrik Sheep, is the Independant Only NY Inc. based in Manhattan. Being on the same wavelength as these guys, we’re proud to be stocking their products, and the Newcastle crowd seem to be into it too, check out more over at their blog here (the rest is worth a read too).

We recently worked on these embroidered badges for clothing brand Chukka, used across a range of Mens and Womens polo shirts, you can see more over at Chukka Clothing.

“Every fortnight The Drum magazine gathers the latest industry news, views and analysis and distills it into a single, easy-to-read informative package. Not only does it aim to inform, it aims to entertain too. And it shows creative work and ideas in a way that does them justice – something the small screen doesn’t always do”.

This issue of The Drum features a lovely article on our studio and store / gallery, check it out at thedrum.co.uk, or in print form at your nearest magazine store !

Another sample of one of our new designs from Graniph, Japan, just landed. This time a classic collegiate inspired design with a twist…

Starting off our 2010 calendar with a bang, we held an event at Electrik Sheep on Friday night, launching an exclusive clothing range from French brand SIXPACK collaborating with shoe giants DC. We also took the opportunity to preview the artists we’ve got lined up for the gallery in 2010. Great night had by all, and as always we didn’t hold back at the afterparty, with help from our friends onE20.

Photography by Richard Kenworthy, lots more photos at the Electrik Sheep Flickr.

The kind folk over at Computer Arts Projects have featured Reluctant Hero / Electrik Sheep in issue 134 – starting your own design studio. The magazine is chock full of invaluable information, articles, tips from professionals and more. Pick it up now at your local magazine store.

Our showcase store, Electrik Sheep, has just been featured in a great article on the Inside-Out blog by the people at Topshop.

It’s a feature on the 10 best places to visit in Newcastle, and we’re sitting up there with some other little gems, so check it out here !